Cookie Policy

Last updated: 15 January 2026

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit our website. They help us provide you with a better experience by remembering your preferences, analysing how you use our site, and enabling certain functionality. Cookies are widely used by websites to make them work more efficiently and to provide information to website owners.

Why We Use Cookies

vortexbloom uses cookies for several important purposes:

  • To ensure our website functions properly and securely
  • To remember your preferences and settings
  • To analyse website traffic and user behaviour to improve our services
  • To provide personalised content and advertisements
  • To measure the effectiveness of our marketing campaigns
  • To enable social media features and functionality

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies, and they cannot be disabled.

Analytics Cookies

We use Google Analytics to collect information about how visitors use our website. This helps us understand which pages are most popular, how long visitors spend on the site, and how they navigate through our content. This information is used to improve our website and services.

Functional Cookies

These cookies allow the website to remember choices you make (such as language preferences, cookie consent settings) and provide enhanced, more personal features. They may also be used to provide services you have requested, such as watching a video or commenting on a blog.

Marketing/Advertising Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google Ads and other advertising platforms that may set these cookies.

Specific Cookies Used

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie preferences 1 year Necessary
_ga Google Analytics - distinguishes users 2 years Analytics
_gid Google Analytics - distinguishes users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion tracking 90 days Marketing
IDE Google Ads - ad personalisation 2 years Marketing

Third-Party Cookies

We use several third-party services that may set cookies on your device:

  • Google Analytics: Helps us understand website usage and improve user experience
  • Google Ads: Enables conversion tracking and remarketing for our advertising campaigns
  • Google Fonts: Provides web fonts for consistent typography across devices

These third-party services have their own privacy policies and cookie policies. We recommend reviewing their policies to understand how they use cookies and process your data.

Managing Your Cookie Preferences

You have several options for managing cookies:

Our Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise your preferences by cookie category

You can change your preferences at any time by clearing your browser's cookies and revisiting our site, or by contacting us directly.

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can typically:

  • View and delete cookies
  • Block cookies from specific sites
  • Block third-party cookies
  • Clear all cookies when you close the browser
  • Set up warnings when cookies are being set

Google Consent Mode v2

We implement Google Consent Mode v2, which adjusts how Google Analytics and Google Ads behave based on your consent preferences. When you decline marketing or analytics cookies, these services operate in a privacy-enhanced mode that respects your choices whilst still providing basic functionality and measurement capabilities.

Impact of Disabling Cookies

Whilst you can browse our website with cookies disabled, some functionality may be limited:

  • You may need to re-enter information on forms
  • Your preferences may not be remembered between visits
  • Some interactive features may not work properly
  • We won't be able to provide personalised content or recommendations
  • Our ability to improve the website based on usage data will be limited

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any significant changes by updating the "last updated" date at the top of this policy. We encourage you to review this policy periodically to stay informed about how we use cookies.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at privacy@vortexbloom.world or call +49 40 9609127. You can also write to us at vortexbloom AG, Data Protection Officer, Lindenstraße 61, 20665 Hamburg, Germany.

Additional Resources

For more information about cookies and online privacy, you may find these resources helpful: